Trend context: According to recent marketing news, Meta has quietly removed manual control of ad placements from Ads Manager. Source: Marketing Trends…

Current trend analyses on programmatic advertising show one thing clearly: anyone still retargeting with static banners in 2026 is wasting budget.…

Google has officially buried its flagship project for a cookieless internet. Third party cookies remain in Chrome for the time being. For advertisers…

The transparency obligations under Article 50 of the EU AI Act have taken effect this week. Anyone using AI generated ad creatives should be looking…

The new Affiliate and Partner Marketing Circle (APMC) within the BVDW has published its first set of consolidated market figures for Germany. Here’s…

This year with our own stand in the Premium Expo for the first time, a full presence with a grown team. 

Two days, plenty of conversations, no empty…

At Interactive Performance we want to show what really lies behind performance marketing. Not the polished surface, but the work behind it. No…

Success mechanics instead of accidental growth.

Scaling in affiliate marketing means more than rising budgets. What matters is the setup, data…

Display advertising has an image problem.
Too expensive. Too few clicks. Too few direct conversions.

But what if this very way of thinking is the…

𝗠𝗮𝗻𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗲𝘁𝘂𝗽𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀:
Rent reach.
Hope for the right audience.
Discount logic as a crutch.
Explain the result.

And meanwhile advertising…