From initial visibility to the final result — transparent billing all the way through to the outcome. The deeper you go into the funnel, the more the media risk shifts to IPD.
Your time is invaluable, and it would be unwise to accept significant losses due to ineffective online marketing. That’s why we leverage our technological and conceptual expertise to help you achieve your goals more efficiently. Our guiding principle is: Maximum results with minimal effort.
Products in the Portfolio
Funnel Stages
Internet user reach in Germany
Performance Partner
One workflow per stage.
All campaigns run through one DSP. Frequency and sequence are controlled across channels.
Context, sociodemographics, lookalikes
No prior contact with the brand needed
The DSP controls CTV, online video and display
Frequency and sequence across all channels
First contact: the brand gets noticed
We measure visibility, not mere delivery
Billing: CPM, CPFV and CPR. You pay for the viewable impression, the fully watched video or per 1,000 unique users reached.
Website visitors, lookalikes, AI targeting
A pool with recognizable interest is built
Display, native and interactive work together
Each format covers part of the journey
Click or interaction: the user engages with the offer
Optimization targets the client’s KPI
Billing: CPM, CPE for Interactive Ads, CPC as a special model. Optimization always targets the KPI you define.
Website, cart and feed data
Drive personalized banners and lead funnels
CPO retargeting and CPL lead campaigns
Users are picked up where they dropped off
Result: a purchase or a qualified lead
IPD bears the full media risk
Billing: CPO and CPL. Only the achieved result is billed.
Every conversion begins with the first point of contact. In the awareness stage, we ensure that your brand is known before the need arises. CTV, online video, and display advertising work in tandem; frequency is controlled, and net reach is measured. We specifically target those who have seen your ad again in the next stage.
Now attention turns into interest. We reach potential customers where they compare, research and look for inspiration. Relevant content and strong partners make sure your brand lands on the shortlist.
The decisive moment. With CPO retargeting and CPL lead generation, we turn prospects into customers. Measurable, transparent and focused on what counts in the end: results.
The portfolio at a glance.
| Product | Stage | Environment | Format | Pricing |
|---|---|---|---|---|
| CTV | Awareness | Connected TV / streaming | Video 6 to 30 sec., non skippable | CPM · CPFV · CPR |
| Online Video | Awareness | Premium publishers DACH | In stream and outstream video | CPM · CPFV · CPR |
| Awareness Display | Awareness | Premium publishers DACH | Ad bundle, large and mobile formats | CPM · vCPM · CPR |
| Prospecting Display | Consideration | Curated premium inventory | Ad bundle, large and mobile formats | CPM (CPC on request) |
| Prospecting Native | Consideration | Editorial publisher environments | Native ad | CPM (CPC on request) |
| Interactive Ads | Consideration | Premium environments, high viewability | Product / Cube / Big Cube Ad | CPE |
| CPO Retargeting | Conversion | Website visitors, cart abandoners | Cross product across all placements | Cost per order |
| CPL Lead Generation | Conversion | Qualified prospects | Lead forms in newsletters, native and display | Cost per lead |
Bookable individually or as a full funnel combination. Hybrid models available on request.
We measure what we contribute. And we say what measurement cannot do.
Tracking shows the contribution along the journey. Whether an order would have happened without the upper funnel stages is shown not by tracking but only by an experiment. That is why we work with three levels that build on each other.
Contribution along the journey
For every order we see whether there was prior video or display contact, how many contacts there were and how long ago they occurred. Post view 3 days, post click 30 days as standard, always fixed in advance.
Descriptive, not causal.
Exposed vs. unexposed
We compare the conversion rate of users with awareness contact against those without, within the same target group. Quickly available and with no extra effort during the campaign.
With a caveat: people who spend a lot of time online see more ads and buy more.
Holdout
A defined part of the target group is deliberately excluded from the upper stages. We then compare conversion volume and target value against the exposed group. This is the only measurement that shows the causal contribution of a funnel stage.
Requires sufficient volume and runtime. We agree on the setup before launch.
What we don’t see: We measure what runs through our systems. SEA, social, TV, newsletters and organic channels are not included. Because of consent and cross device usage, ID coverage is not a full census, and the gap is largest for CTV. Anyone who wants to weigh the contribution of all channels against each other needs a model on the client side. We supply our data to it.
