Full funnel performance from Hamburg
Interactive Performance plans and runs campaigns across all three stages of the customer journey: awareness with CTV, online video and display, consideration with prospecting and Interactive Ads, conversion with retargeting and lead generation. All campaigns run through one DSP, and frequency and sequence are controlled across channels.
Each stage is billed on the model that fits its goal: visibility in awareness, clicks or interaction in consideration, purchases or leads in conversion. The deeper in the funnel, the more media risk we carry. Since 2017, with a dedicated contact for every campaign.
One technology. All campaigns run through one DSP with our own ad server. Impressions, views, clicks and conversions are captured in a single system. This lets us control frequency, sequence and measurement across all channels instead of looking at each stage separately.
Curated premium inventory. We deliver on placements of the leading publishers in DACH and combine them with audience data from our data partners. In the awareness stage, IAS continuously monitors viewability and ad fraud.
Billing that fits the goal. CPM, CPFV and CPR for reach, CPM and CPE for interaction, CPO and CPL for results. Optimization always targets the KPI you define.
Honest measurement. We report what our campaigns contribute and say openly what tracking cannot show. For causal proof we offer holdout tests.
One contact. Our team supports you from planning to reporting and optimizes continuously. We aim for long term partnerships.
