Interactive Performance

One system. Optimized for your goal.

The consideration stage is about users who don’t know your brand yet but fit your customer profile. We find them in curated premium inventory and through our data partners.

Depending on the format, billing is based on CPM or engagement. Optimization always targets the KPI you define, such as clicks, visits or engagement, not mere impressions. All formats run in one system, so data, delivery and optimization work together directly instead of across separate tools.

Three formats are available: Prospecting Display, Prospecting Native and Interactive Ads.

Prospecting Display

Display campaigns for new, previously unknown users, in curated premium inventory.

  • Ad bundle, large formats and mobile formats
  • Curated premium inventory from the top 10 publishers in DACH
  • Data from UIM, OS Data Solutions, Digiseg and others
  • Optional: pixel integration for visit measurement
  • Optional: exclusion of previous visitors for incrementality

Billing · What you pay for

CPM (Cost per Mille) · Standard
per 1,000 delivered impressions, optimized for your KPI

CPC (Cost per Click) · Special model
only the click on the ad

Note: CPM with optimization for the KPI you define is the standard. We offer the CPC model on request if only the click should be billed. In that case we prefinance the delivery behind it, and the possible volume depends on the agreed click price.

Prospecting Native

Advertising in an editorial look that blends into its environment instead of disrupting it.

  • Native ads in editorial publisher environments
  • Curated premium inventory
  • Data from UIM, OS Data Solutions, Digiseg and others
  • Optional: pixel integration for visit measurement

Billing · What you pay for

CPM (Cost per Mille) · Standard
per 1,000 delivered impressions, optimized for your KPI

CPC (Cost per Click) · Special model
only the click on the ad

Note: CPM with optimization for the KPI you define is the standard. On request we bill per CPC if you only want to pay for the click. In that case we prefinance impressions and frequency, and they are not charged separately.

Interactive Ads

Product Ad, Cube Ad and Big Cube Ad. Viewing turns into measurable interaction.

  • Premium environments with high viewability only
  • Engagers can be retargeted as an audience
  • Interaction is measured and reported as an event
  • Product Ad: swipe through product and category cards
  • Cube Ad: rotating cube with four individually clickable sides
  • Big Cube Ad: same principle as a cuboid, larger and more eye catching

Billing · What you pay for

CPE (Cost per Engagement)
only the measured interaction

One model only: You pay exclusively for measured interaction, not for mere viewing.

Cross product · Engaged audience
Online Video · Awareness Display · Prospecting Display

Managed Data Services

We’ll work with you to build a valuable data foundation for your campaigns and develop your data-driven marketing strategy—including knowledge transfer to your company.

Statistical Twins

A PreTargeting pixel analyzes users anonymously. This data is used to create profile twins, who are then targeted with advertising campaigns.