Interactive Performance

You only pay for results.

In the conversion stage we pick users up where they dropped off: with personalized banners based on website, cart and feed data, or with lead funnels for new prospects.

Only the result is billed, meaning the completed order or the qualified lead. We define the criteria together in advance, and IPD bears the full media risk.

Two formats are available: CPO Retargeting and CPL Lead Generation.

CPO Retargeting

Win back cart and checkout abandoners with ads generated dynamically from your product feed.

  • Website, cart and feed data drive personalized banners
  • Users are picked up where they dropped off
  • Ads are created automatically from the product feed, with no production effort
  • Frequency capping: buyers only see other relevant products at most

Billing · What you pay for

CPO (Cost per Order)
only the completed order

One model only: Only the achieved result is billed. IPD bears the full media risk.

CPL Lead Generation

Qualified leads instead of clicks, with criteria defined together in advance.

  • Lead funnels tailored to your target group
  • Real time validation checks user details for consistency
  • Only verified lead data is handed over
  • Lead criteria and quality rules fixed in advance

Billing · What you pay for

CPL (Cost per Lead)
only the qualified lead

One model only: Only the qualified lead according to the agreed criteria is billed. IPD bears the full media risk.

More about lead generation