One system for the full funnel. From first impression to conversion.

Effective. Measurable. To the point.

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Full Funnel Performance Marketing

Looking to win more prospects and new customers online and pay only for what serves your goal? We support your campaign across the entire funnel: from initial visibility through CTV, online video and display to the qualified lead and the completed order. Each stage is billed on the model that fits its goal: visibility, interaction or results. The deeper in the funnel, the more media risk we carry.

How do we make that happen? All campaigns run through one DSP, and frequency and sequence are controlled across channels. Delivery runs programmatically with exclusive inventory access from cross publisher private deals. We filter out invalid traffic before the bid, not after the fact. In retargeting, ad creatives are generated dynamically from your product feed, with no production effort on your side.

The result is measurable: more leads, more revenue and brand building that carries across the full funnel. Sounds like your approach? Then feel free to get in touch.

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Our Blog

Want to dive deeper into the world of performance marketing? Then stop by and find out more.

To the blog

We measure what we contribute and say openly what tracking cannot show.

Advertisers

For advertisers

Our full funnel performance marketing reaches your audience from first impression to conversion, with the right model for each stage. The deeper in the funnel, the more media risk we carry, up to pure billing per purchase or lead.

Talk to us and we will show you which stages and formats fit your goal.

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  • Advertisers

  • Agencies

  • Publishers

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One technology

All campaigns run through one DSP with our own ad server. Impressions, views, clicks and conversions are captured in a single system. This lets us control frequency and sequence across CTV, online video and display and report the contribution of each stage.

Questions about the technology? Feel free to get in touch.

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Premium Environments 

We deliver campaigns exclusively on curated premium inventory from the leading publishers in DACH, reaching more than 95 % of internet users in Germany.

Large formats such as the ad bundle, Cube Ad and native ads in editorial environments make sure your message gets seen. In the awareness stage, IAS continuously monitors viewability and ad fraud.

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GDPR compliant

Our services comply with the EU General Data Protection Regulation (GDPR). Our external data protection officer, Prof. Dr. Christoph Bauer of ePrivacy GmbH, reviews our processes and systems regularly. If you have data protection questions about your campaign, we support you directly.