The brain and heart behind every campaign
We buy, deliver, measure and optimise with one technology. Impression, view, click and conversion come together in one system. That is why we can bill by results and show you what each stage of the funnel contributes.
What runs outside our systems, such as SEA, social or TV, we do not capture. We say so openly and, on request, deliver our data into your own attribution model.
Why post view matters
A common misconception in online marketing is that only the click on a banner has value. Most people never click on ads, yet they are still influenced by them. They remember the brand, search for it later and buy.
The principle: A user sees a banner, does not click, but buys later. Because we measured the view, we can attribute this purchase to the campaign.
Data intelligence: Every view that leads to a purchase is a learning signal. Our system uses it to recognise which environments, creatives and audiences really work, and shifts budget accordingly. Without post view, exactly this data is missing, and optimisation is based on the few clickers who are often not your core audience.
Mere exposure effect: As with TV and radio, impact comes from attention, reach and repetition. Post view is the digital, measurable evolution of the same logic.
Measured fairly: Technical safeguards prevent a purchase from being paid twice. A click, for example from a search engine, is weighted higher than a pure view. We agree the time windows for post view and post click with you.
