We run all campaigns through a demand side platform with our own ad server. Impressions, views, clicks and conversions come together in one system. This allows us to control frequency and sequence across CTV, online video and display and to report the contribution of each stage.
What runs outside our systems, such as SEA, social or TV, is not captured. We say so openly and, on request, supply our data to your own attribution model.
We build audiences from context, sociodemographics, lookalikes and website visitors. The data comes from our pixels and from data partners such as UIM, OS Data Solutions and Digiseg. Algorithms assess in real time which users and environments fit the campaign goal and shift budget accordingly.
We buy almost all inventory programmatically through our DSP. We only bid on contacts that, according to our scoring, contribute to the goal. Frequency and sequence are controlled across channels so users are not addressed from scratch in every channel.
We deliver campaigns on curated premium inventory and work with the leading publishers in DACH and all relevant supply side platforms. In the awareness stage, IAS continuously monitors viewability and ad fraud.
Every campaign runs on one marketing platform made up of six modules. They work together, from delivery to data and retargeting to analysis. Everything runs in one system, so no data gets lost between tools.
Full stack ad serving for all formats. Flexible templates and connected product feeds mean creatives are produced without extra effort and are always up to date.
Our own data management platform unifies first party data and turns it into dynamic, personalized audience segments for every stage of the funnel.
Dynamic templates and AI supported creative optimization bring visitors back with exactly the products they looked at.
Every impression is checked in real time, so your budget reaches real users, not bots.
User behavior, attribution and campaign performance in one view. You see what each stage contributes to the result.
We deploy tracking pixels and scripts centrally via a tag manager, so you do not have to touch your website for every campaign.
