Achieve targeted advertising success and increase the precision of your digital campaigns with data based targeting strategies and no wasted reach. Data Driven Advertising (DDA) increases the accuracy of your digital campaigns by aligning ad placements with users' personal interests and context. Thanks to this greater relevance, your ads meet with wider acceptance and deliver better results than non personalised ads.
Interactive Performance brings together all the components required for Data Driven Advertising: a comprehensive and high quality data base, the ability to address users in real time using RTA technology, and substantial reach to connect with customers in the digital world.
Data is the DNA of a digital campaign today. That is why behind the technology of Interactive Performance sits a specialised data science team with the know how to make large volumes of unstructured data usable for campaigns. Our self learning algorithms derive patterns from the data in order to align the campaign as precisely as possible with the user's needs.
Interactive Performance operates a demand side platform (DSP) with which we deliver our clients' advertising campaigns in real time. Almost 100% of our inventory is purchased programmatically. Thanks to our sophisticated scoring mechanisms we achieve maximum efficiency for your campaigns, because we only bid on user profiles that offer a high prospect of success.
Interactive Performance delivers campaigns exclusively on premium inventory. We work with the leading online advertising sales houses in the DACH region and are connected to all major supply side platforms (SSPs). We also serve all relevant social media networks.
