Blog

Insights from day to day campaign work

We write about what matters in our campaigns: retargeting, measurement, cookieless tracking, regulation and new formats. Concrete and from practice.

Display advertising has an image problem.
Too expensive. Too few clicks. Too few direct conversions.

But what if this very way of thinking is the…

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𝗠𝗮𝗻𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗲𝘁𝘂𝗽𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀:
Rent reach.
Hope for the right audience.
Discount logic as a crutch.
Explain the result.

And meanwhile advertising…

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We are delighted to have high calibre reinforcement on board right at the start of the year. Steffen Witte is now supporting us as Senior Ad Manager…

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Many thanks to New Business magazine for mentioning our team. lnkd.in/dW59QPFJ

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✨ Inspiring conversations, exciting insights and plenty of good spirits, plus great weather and fantastic people ☀️‍♀️. Thanks to everyone and to …

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Starting July 7, 2025, Maria Langenbacher will be joining our team as a Junior Performance Marketing Project Manager.

 

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🚀 We had the opportunity to meet both new and familiar faces and to discuss our latest solutions and ideas. The mood was consistently positive and…

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At Interactive Performance Deutschland GmbH, we maximize your return on marketing investment with our high-performing performance campaigns and B2C…

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Our booth is all set up, and we're looking forward to two exciting days at the trade show focused on performance marketing and lead generation!🚀

 

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An in depth analysis and assessment including contact paths and calculation formulas

Introduction and definition of channel loyalty

Channel loyalty…

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