Every conversion starts with the first contact. In the awareness stage, we make sure your brand is known before the need arises. CTV, online video and display work together, frequency is controlled and net reach is measured. Anyone who has seen your spot is re-engaged in the next stage.
Video on Connected TV and streaming. Where TV reach and digital delivery meet.
Billing: CPM per 1,000 impressions, CPFV only fully viewed videos, CPR per 1,000 unique users.
Recommendation: CPFV if the spot needs to be seen in full. CPR for net reach per household.
In-stream and out-stream video in curated premium environments, without wasted reach.
Billing: CPM per 1,000 impressions, CPFV only fully viewed videos, CPR per 1,000 unique users.
Recommendation: CPFV for maximum attention, CPR if net reach is the campaign goal.
Combines with: Awareness Display, Interactive Ads, Prospecting Display
Reach relevant users who don't know your brand yet. Visible, not just delivered.
Billing: CPM per 1,000 impressions, vCPM only viewable impressions according to MRC standard, CPR per 1,000 unique users.
Recommendation: vCPM if only viewable contacts count. CPR if net reach is the goal.
Specially curated environments focused on the top 10 marketers in the DACH region, for maximum brand visibility in a high-quality context.
Qualitative target audience segments, e.g., from UIM, OS Data Solutions, and Digiseg, for precisely targeting new users.
Targeted control of the contact dose for maximum net range with controlled delivery.
Ongoing ad fraud monitoring in awareness placements. The budget goes toward genuine, viewable impressions.
Awareness creates the first contact. In consideration and conversion, we turn it into clicks, leads and orders, billed purely on results if you like.
