Interactive Performance

Transform your customer acquisition with professional lead generation 

Our expertise in lead generation opens up new ways to reach potential customers for your products or services, even before they are actively looking for you. With our individually adapted marketing strategies we not only identify your target audience precisely, we also address them directly. We develop campaigns tailored to the specific needs of potential customers. In doing so we supply you with valuable, goal oriented data, from email addresses for effective newsletter marketing through to contacts for product tests or survey participation.

Campaign success through real time data optimisation and enrichment 

As your reliable partner we focus on developing and implementing effective campaigns that stand out through fast decision making and the ability to optimise immediately by means of a specially developed real time matching process. We ensure an immediate and thorough check of the personal and contact information provided by users for consistency and accuracy. Our commitment gives you exclusively correct and verified lead data.

Make the most of your target audience with the right data score 

This specialised method makes it possible to assess the potential value of a customer to your business in advance with a high degree of precision. The relevant scoring criteria are selected on the basis of a detailed analysis of your product range and the specific goals of your marketing strategy. For high value products, for example, creditworthiness and purchasing power can be decisive factors, while for family and household products the size of the household or the proportion of family members may be relevant.

  

Audience targeting made easy 

The user's current need for information about your services and products, combined with the data from the household database, gives you ideal conditions for every new customer campaign. You control the ROI of your advertising activities on a case by case basis.  We also offer anonymised scoring of your good existing customers. Our mathematicians calculate what are known as score cards and derive score bands from them that describe your ideal customer. Our delivery logic then optimises the entire media allocation towards where your future customers are most frequently encountered according to score band and score value. Make use of our expert knowledge, all the insights and maximum transparency for secure and successful next generation digital marketing.  

Is processing the data GDPR compliant at all?  

The answer is yes. In every case the user provides all their data only with consent. Alongside the contact details, the form also requests explicit consent to receive advertising content (online or offline). This consent is not tied to participation in the campaign; the user can also take part without consenting. The user can also withdraw consent from the client at any time. All data processed by Interactive Performance is irrevocably deleted after the campaign ends.  

Data is transmitted in encrypted form via an SFTP server. Where required, a direct interface to the CRM system can also be set up. Any exchange of data is safeguarded by a data processing agreement concluded in advance.  

LEAD GENERATION FOR MELITTA AVOURY

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Then call or write to us about what you need. Together we will find the most efficient solution for your requirements.

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How does a lead generation campaign work?

The course of a campaign is largely shaped by the specific products and the associated target audience. Despite this individuality, the process can be divided into basic phases:

First we need to receive a set of image material for your products as well as elements of your corporate or brand identity. On this basis we develop an initial strategic and visual concept. This concept is then refined in close coordination with you through iterative rounds of feedback.

Once we have received final approval, we begin with the technical integration and programming. The briefing of our carefully selected publishers follows.

As soon as the campaign has been thoroughly tested and given final approval, we take it live. From then on we focus on continuous optimisation and the regular provision of performance data.

At the end of the campaign we provide you with detailed reporting that gives you comprehensive insight into the results achieved and the performance of the campaign.

Where is your campaign delivered?

We match our selection of publishers precisely to the individual requirements and the respective concept of the campaign. With more than 20 years of experience in online marketing, we benefit from long standing business relationships and a keen sense for integrating a wide range of channels effectively. Our campaigns are placed deliberately in carefully selected email newsletters as well as on various social media platforms. We also draw on a variety of ad formats, from integration into content through native advertising to ads on unsubscribe pages of online shops.