Interactive Performance

ReTargeting: turning prospects into customers

You probably know the situation: visitors browse the online shop you have put so much work into, then leave again quickly without making a purchase.

ReTargeting is specifically about addressing the user with precisely deployed ads. These should match their interests and their previous activity on the web. Our ad server technology, made up of several of the leading providers, helps us accompany audiences through their decision making process, make contact at the right moment and bring them back as prospects or buyers with a high success rate.

Frequency capping without overexposure

We give you the option to remind and win back potential customers in a targeted way and without overexposure. To do this we rely on our attention grabbing, large format ad units and place them at a comfortable frequency.

Once a prospect has been converted into a customer, we take great care not to continue advertising to them, and where we do, only with other suitable product categories. Particularly in ReTargeting with dynamic ad units, this is how we avoid negative associations with our advertisers' advertising activities.