Reaching the optimal cost/revenue ratio with PreTargeting
Sure, anyone can do ReTargeting. Bringing new contacts to your website, on the other hand, is something many promise but few can deliver. With PreTargeting we orient ourselves on your existing customer pool and address potential visitors and customers selected on the basis of predefined factors.
New customers through targeted audience mapping
To do this we analyse the advertiser and deliberately buy traffic from users with the highest possible affinity. The main criteria include device, OS, location, time of day, websites visited, language, content/context, ISP, access speed and browser. This data is also combined with external data so that targeting can take place on the basis of gender, age, household net income and other factors. With PreTargeting we start by promoting the respective advertiser across a broad reach and then gradually exclude user groups. At the same time, strong user groups and environments are pushed harder.
Anonymous user analysis and building statistical twins
Another way to classify users, and therefore potential customers, even more precisely works via a PreTargeting pixel: a pixel is placed on the advertiser's website which analyses users anonymously. The data obtained is used to create what are known as profile twins, which are then addressed with advertising measures.
