KNOWLEDGE DRIVES SUCCESS

An effective performance campaign or lead generation programme needs a lot of moving parts to work together. Online marketing is complex and constantly evolving. Our aim is to reduce that complexity to a minimum and leave no question unanswered. Find out more about current developments, technical background and key terms.

BLOG

BACKGROUND KNOWLEDGE FOR DECISION MAKERS

Whether technical deep dives, tips and tricks or new applications in the online marketing world: our blog offers practical background for anyone who wants to know more. Take a look.

To the blog

Glossary

THE KEY TERMS

There are so many abbreviations, acronyms and anglicisms that it is easy to lose track. Our glossary lets you look up the important terms at any time.

To the glossary

𝗠𝗮𝗻𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗲𝘁𝘂𝗽𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀:
Rent reach.
Hope for the right audience.
Discount logic as a crutch.
Explain the result.

And meanwhile advertising…

Read more

We are delighted to have high calibre reinforcement on board right at the start of the year. Steffen Witte is now supporting us as Senior Ad Manager…

Read more

Many thanks to New Business magazine for mentioning our team. lnkd.in/dW59QPFJ

Read more

✨ Inspiring conversations, exciting insights and plenty of good spirits, plus great weather and fantastic people ☀️‍♀️. Thanks to everyone and to

Read more

Starting July 7, 2025, Maria Langenbacher will be joining our team as a Junior Performance Marketing Project Manager.

 

Read more

🚀 We had the opportunity to meet both new and familiar faces and to discuss our latest solutions and ideas. The mood was consistently positive and…

Read more

At Interactive Performance Deutschland GmbH, we maximize your return on marketing investment with our high-performing performance campaigns and B2C…

Read more

Our booth is all set up, and we're looking forward to two exciting days at the trade show focused on performance marketing and lead generation!🚀

 

Read more

An in depth analysis and assessment including contact paths and calculation formulas

Introduction and definition of channel loyalty

Channel loyalty…

Read more