Real time advertising
Buying ad space in real time
Real time advertising (RTA) is a synonym for programmatic advertising. Each individual impression is auctioned in milliseconds while the page loads. Advertisers bid via a demand side platform (DSP), publishers offer their inventory via a supply side platform (SSP).
How we use it
All our campaigns run programmatically via a DSP with our own ad server. This lets us control frequency, audience and bid for every single impression, across CTV, online video and display.
Example
A user opens an article. Before the page has finished loading, the DSP checks whether he fits the audience, places a bid and, if it wins, delivers the banner.
Related terms: Programmatic advertising, DSP, SSP, ad exchange. To the glossary
