Dynamic sitebar
An ad format that uses the free space
The dynamic sitebar is a display format that adapts to the free space to the right of a website's content. Depending on screen width it becomes wider or narrower and stays visible while scrolling. The result is a large, attention-grabbing space without covering the content.
How we use it
We use the dynamic sitebar as part of the ad bundle in awareness display and prospecting display. Together with billboard and mobile formats it achieves high visibility on premium environments.
Example
On a wide monitor the sitebar fills the entire margin next to the article. On a laptop it automatically becomes narrower and the message stays readable.
Related terms: Ad bundle, viewability, display advertising. To the glossary
