Dynamic remarketing
Ads built from your product feed
Dynamic remarketing re-engages users who have already visited your website and shows them exactly the products they viewed or added to their cart. The ads are generated automatically from the product feed, so image, name and price are always up to date.
How we use it
For us, dynamic remarketing is the core of CPO retargeting in the conversion stage. Website, cart and feed data drive the banners, and you only pay per order. Frequency capping ensures buyers no longer see the product they already bought.
Example
A user looks at a pair of running shoes in your shop and leaves. The next day, on a news portal, he sees a banner with exactly that shoe, the current price and a "Order now" button.
Related terms: Retargeting, product feed, cost per order, frequency capping. To the glossary
