Cost per mille (CPM)
The price for 1,000 impressions
Cost per mille (CPM), in German Tausenderkontaktpreis (TKP), states what 1,000 ad impressions cost. It is the standard currency in display and video marketing and makes different media comparable.
How we use it
In the awareness and consideration stages, CPM is our standard model, optimized for the KPI you set. The deeper in the funnel, the closer to results the billing gets, up to cost per order and cost per lead in the conversion stage.
Example
A campaign with 2 million impressions at a CPM of €8 costs 2,000,000 divided by 1,000 times €8, i.e. €16,000.
Related terms: Cost per reach, cost per full view, cost per lead. To the glossary
