Cost per reach (CPR)
You pay per person reached
Cost per reach is a billing model that counts people reached rather than impressions. Someone who sees an ad five times is billed once.
How we use it
We offer cost per reach in the awareness stage for CTV, online video and display. It fits when the goal is as many different people as possible rather than as many contacts as possible.
Example
A campaign delivers 3 million impressions to 1 million people. The reach of 1 million is billed, not the 3 million contacts.
Related terms: Incremental reach, frequency capping, CPM. To the glossary
