Cost per lead (CPL)
You pay per qualified contact
Cost per lead is a billing model in which you only pay for a qualified contact, such as a newsletter sign up, an inquiry or a sweepstakes entry with consent. What counts as a lead is defined in advance.
How we use it
CPL lead generation is one of our two conversion products. Every lead is checked in real time before it counts, and faulty records are not charged. The media risk is on us.
Example
An insurer wants to win 5,000 prospects for supplementary dental insurance. A price per valid lead with name, email and consent is agreed. Only leads that pass validation are billed.
Related terms: Lead generation, cost per order, data validation. To the glossary
