Cost per full view (CPFV)
You only pay for fully watched spots
Cost per full view is a billing model for video advertising: you only pay when a spot has been watched completely. Abandoned views cost nothing.
How we use it
For online video, cost per full view is our primary model, for CTV one of the options alongside CPM and cost per reach. That way you only pay for the full message.
Example
A spot is started 100,000 times and watched to the end 70,000 times. The 70,000 complete views are billed.
Related terms: Connected TV, CPM, cost per reach. To the glossary
