Connected TV (CTV)
Advertising on the big screen
Connected TV refers to TVs connected to the internet, whether as smart TV, via a streaming stick or a games console. CTV advertising runs in streaming services and apps on these devices, bought programmatically and delivered to specific audiences.
How we use it
CTV is part of our awareness stage. Delivery rotates across twelve streaming and smart TV platforms by availability and performance. Billing is by CPM, cost per full view or cost per reach.
Example
A 20 second spot runs before a series on a streaming platform. It cannot be skipped and is watched on the living room TV, often by several people.
Related terms: Incremental reach, cost per full view, cost per reach. To the glossary
