Interactive Performance

Leads that match your best customers

We look at who buys from you today. Then we find the households across Germany that live, shop and spend in a similar way. That is where we run your lead campaign.

Our scoring rates every building in Germany for this. Every new lead receives a score the moment it signs up, so you can see right away how well it matches your target group.

The map shows purchasing power by Hamburg district as an example. Our scoring works at a much finer level: individual buildings.

More than 100 attributes per building

Our scoring holds more than 100 attributes for every building in Germany. We use them to model the profile of your best customers.

Housing: building type, owned or rented, year of construction, heating type
Life stage: singles, couples, families, age of residents
Purchasing power: purchasing power and social status
Interests: travel, gardening, wine, healthy eating, sustainable consumption
Mobility: car brand, vehicle class, drive type

The map shows, as an example, how a leisure milieu is distributed across German districts.