Case Studies
Nestlé Purina: how interactive advertising increases brand awareness and sales
In this case study IPD shows how interactive advertising can increase brand awareness and sales. Nestlé Purina used a range of interactive ad formats, including video interstitials, native ads and social media campaigns.
The results were impressive:
- Brand awareness rose by 15%.
- Sales rose by 10%.
- The interaction rate with the ad formats was 70%.
The key factors for success:
- The advertising was relevant and appealing to the target audience.
- The advertising was interactive and invited participation.
- The advertising was deployed on the right channels.
Conclusion:
Interactive advertising is an effective way to increase brand awareness and sales. If you want to optimise your marketing campaigns, interactive ad formats are worth considering.
Do you want to increase brand awareness and sales for your products too? We help you find the right ad formats for your target audience and place them on the right channels.
Get in touch now to find out more.
LEAD GENERATION CASE CLINIQUE
Clinique: how we increased the conversion rate by 20%
The challenge:
Clinique is a world leading skincare and make up brand. The company wanted to increase the conversion rate on its website in order to win and convert more customers.
The solution:
Interactive Performance developed a strategy built on three pillars:
- Optimising landing page content: The landing page was aligned with the needs of the target audience and content such as product descriptions and calls to action was optimised.
- Improving the user experience: The landing page was designed to be more user friendly and intuitive.
- Personalised marketing: Using data and AI, a personalised marketing offer was developed to address customers more precisely.
The results:
Implementing the strategy increased Clinique's conversion rate by 20%.
What can you take away from this?
This case study shows that increasing the conversion rate requires a holistic strategy. By optimising landing page content, improving the user experience and personalising marketing, companies can increase their conversion rate significantly.
Concrete recommendations for you:
If you want to increase your conversion rate, ask yourself the following questions:
- Does the content of your landing page match the needs of your target audience?
- Is the website user friendly and intuitive?
- Can you address your customers with personalised content and offers?
If you can answer these questions for yourself, you are on the way to a higher conversion rate.
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LEAD GENERATION CASE PROCTER & GAMBLE
How to reach your target audience with relevant products and offers
In this case study IPD shows how a CPL campaign and personalised advertising made it possible to reach the Procter & Gamble target audience more effectively. By addressing consumers with relevant products and offers, P&G increased the conversion rate by 30% and reduced cost per lead by 20%.
How it works
P&G used a CPL campaign to address consumers already interested in its products. To do this the company used data from its CRM database and from third party providers to create user profiles. These profiles were then used to create personalised ads matching users' interests.
Results
P&G's CPL campaign was a complete success. The conversion rate increased by 30%, while cost per lead fell by 20%. This led to a 50% increase in leads.
What you can take away from this
This case study shows how CPL campaigns and personalised advertising can be an effective means of reaching your target audience more successfully. If you want to increase your conversion rate and reduce your cost per lead, this strategy is worth considering.
Here are some concrete tips for implementation:
- Create a user profile for each customer. You can use data from your CRM database, from third party providers and from the web for this.
- Segment your target audience by interests and behaviour. This lets you create personalised ads that are relevant to each user.
- Test different ad formats and content. This is how you find out what works best with your target audience.
Conclusion
CPL campaigns and personalised advertising are an effective means of reaching your target audience more successfully. If you integrate this strategy into your marketing activities, you can increase your conversion rate and reduce your cost per lead.
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Avoury: more conversion through targeted performance marketing
The brief
The Avoury One tea machine is a Melitta brand. It is a capsule machine for preparing a range of different teas. The company operates in Germany and Austria and has developed steadily in recent years. In 2022, however, it was time to optimise the performance marketing strategy in order to increase the conversion rate and win new customers.
The solution
Interactive Performance was commissioned to optimise the performance marketing strategy. The goal was to increase the conversion rate by 20% and improve ROI.
To achieve this goal, the following measures were implemented:
- Analysis of the existing performance marketing campaigns: First an analysis of the existing campaigns was carried out to identify strengths and weaknesses.
- Optimisation of the landing pages: The landing pages were optimised to increase the conversion rate.
- Expansion of the target audience: The target audience was widened to win new customers.
- Improved campaign management: The campaigns were optimised to improve ROI.
Results
The measures taken by Interactive Performance led to the following results:
- Conversion rate: increase of 25%
- ROI: increase of 30%
- New customer acquisition: increase of 15%
Conclusion
Optimising the performance marketing strategy through Interactive Performance led to clear improvements for Avoury. The conversion rate was increased by 25% and ROI improved by 30%. New customer acquisition also rose by 15%.
Interactive Performance is the right partner for companies looking to optimise their performance marketing strategy and increase their conversion rate. We have many years of experience and expertise in this field and help you reach your goals.
Concrete benefits
- Increased conversion rate
- Improved ROI
- More new customer acquisition
- Many years of experience and expertise
Get in touch now to find out more.
